How To Work With Makeup Brands Online

How to First a DTC Corrective Line in six Steps

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Renowned brick-and-mortar retailers like Sephora and Ulta aren't going anywhere, but that doesn't mean there is a huge opportunity and a lot of space for direct-to-consumer (DTC) brands in the beauty space to make their mark and build a strong customer base. Independent makeup lines take successfully grown by offer products that run across a unique need, and they accept the opportunity to connect with their customers on a more personal level.

Starting an online corrective concern can be highly rewarding, and there has never been a meliorate fourth dimension to offset one. Read on to learn more than almost the electric current state of the cosmetic industry, and how to starting time your cosmetic line stride past pace.

It'south a corking fourth dimension to be in the cosmetics manufacture

Even amid a global pandemic with stay-at-home orders in place for months on end, online beauty brands have seen a big spike in sales with over 64% month-over-calendar month growth. But even earlier the COVID-19 pandemic, online dazzler brands take blown up. The smashing thing about starting a DTC makeup line is that it allows brands to tell their story and connect with their customers, which is what today's consumer and Generation Z shoppers crave the nearly from brands.

Here are a few noteworthy beauty industry statistics that showcase merely how much opportunity at that place is for new makeup lines worldwide.

In 2019, the cosmetics industry in the US marketplace was worth $93.5 billion

There are endless opportunities in the cosmetics industry. Outside of the bones skincare and makeup products like foundations, eyeshadows, and lipsticks, there are underserved audiences and new makeup trends popping up that you tin can tailor your products around, such as men's makeup or vegan-gratuitous makeup.

The global beauty industry is expected to exceed $716 billion past 2025

There is a ton of potential across the earth to expand your makeup line into new markets. You tin can start out in your home country, so expand into selling internationally . There are likewise many resources bachelor that brand it easy to attract a broad reach of customers, such equally international fulfillment services.

DTC cosmetic brands bring in an average of 63% in retentiveness acquirement

What makes DTC makeup lines different from brick-and-mortar retailers is that they can easily attract a specific audience or niche. DTC cosmetics lines oftentimes compete less on price and more on attracting customers with a specific need or common social values.

How to start your makeup line in 6 steps

Although there is so much opportunity in the online cosmetics industry, at that place are considerations to keep in heed when launching a makeup line. Barriers to entry are depression, and it's easy to get an online store upward and running, but you'll accept to consider competition, customer conquering costs, and how you're going to create a great customer experience. Here is a step-by-step guide on how to go started.

1. Cull your niche

Choosing an ecommerce niche is crucial when starting a cosmetics line. For case, makeup designed for men is in high need and organic makeup brands continue to exist popular. The attributes of your products volition aid yous stand out from the competition, from the type of ingredients you use to the specific audience you lot cater to and what your brand stands for.

To find a niche, you'll want to start expect into what type of makeup products are in high demand , or you even start by request yourself why yous desire to start a cosmetic line in the first identify. Are you lot passionate nearly anti-cruelty? Accept you struggled to find a foundation that matches your unique skin color? Many times, the reasons that drive you to want to start a cosmetic business are the same factors other makeup product lovers are looking for.

2. Perform competitor inquiry

In the online cosmetics manufacture, contest is high. Conducting thorough competitor research is one of the most important things y'all tin can practice before you launch a makeup line. You'll want to research a competitor's pricing model, special offers, social commerce strategy , customer reviews , and press coverage. Taking a look at a competitor's mission, vision, and values volition too assist you craft a unique brand position that stands out. With this research in mind, you tin commencement to identify ways to farther differentiate your make.

For example, the founder of the makeup brand Stowaway, Julie Fredrickson , was frustrated by carrying a heavy majority of makeup products in her pocketbook all the time just to proceed up with her makeup routine. And so she came upwards with the thought of creating travel-size cosmetics that easily travel with you when you lot're constantly on the go.

iii. Source a cosmetics manufacturer

There are two common types of makeup manufacturers: individual characterization or white characterization. Individual-characterization makeup lines are custom-made by a manufacturer that allows cosmetic businesses to sell their products under their make name. With a private-label manufacturer, you have the option to customize your products, such as color, fragrance, or packaging options.

A white-characterization manufacturer makes makeup products for multiple brands that so rebrand information technology under their proper name. Although both private and white label manufacturing are similar and cost-effective, working with a private-characterization manufacturer allows for more customization, which makes your product unique and difficult to find elsewhere.

All the same you determine to manufacture your makeup products, be sure to familiarize yourself with your products' ingredients and comply with local and international rules and regulations, depending on where your customers are located.

iv. Create a memorable brand

What attracts customers to DTC makeup lines are the stories brands tell and how they brand people feel. The emotional connectedness with your customers is important when it comes to selling a makeup line. Makeup lovers are more likely to purchase products at a higher price than drugstore brands if it makes them feel more confident, aligns with their values, and brings them joy.

The perception of your brand starts with the messaging and imagery used in your marketing and ad creative and doesn't end later on the unboxing experience and production usage. Every phase and touch point in the customer journey counts. Earlier y'all launch a makeup line, take the time to create a make (including name, logo, website, and marketing avails) that makes your cosmetics line stand up out from the competition.

The more unique your branding is and the more consistent you are with your make, the more recognizable your brand will be. Investing in branded custom packaging is besides a corking way to delight your customers when their order arrives.

5. Gear up your shop

Creating an online shop can be one of the easiest and most fun parts of starting a makeup line. There are several ecommerce platforms (such equally Shopify , Squarespace, BigCommerce, WooCommerce, and Wix) that make information technology piece of cake to launch an ecommerce site without requiring a spider web programmer.

Earlier y'all push button your website live to officially launch your makeup line, don't forget to test the entire buy experience to brand certain everything is working correctly. Most ecommerce platforms go far easy to examination run an order, so you can verify shipping settings look right, your checkout page is optimized, and that your post-buy emails are firing correctly.

half-dozen. Market your brand

Unless you sell solely on Amazon and rely on the Prime bluecoat to get sales, you lot need to be creative on how potential customers find yous. In marketing, it 'pays to play,' meaning Although in that location are a lot of bootstrap ways to market place and promote your makeup line, you lot will need a marketing and ad budget to gain online shop traffic and attract customers.

Every brand is different, and then y'all tin can pick and choose marketing and advertising channels based on where your potential customers hang out, visit, and discover information. Yous can first a social ad campaign using Facebook or Instagram, or give Google ads a try.

That's not to say you can't come up with creative ways to promote your brand organically. DTC cosmetic business Glossier is a prime example. Founder Emily Weiss started Glossier as a beauty blog (known originally as 'Into the Gloss') and she used her blog following to launch Glossier, which paved the way for many DTC makeup lines. Organic marketing techniques similar blogging and other forms of SEO-rich content are groovy means to go more visits to your shop.

What differentiates successful brands from others?

Foundation, mascara, and middle shadow — the foundations of makeup (no pun intended) — are everywhere. But what makes DTC cosmetic lines different from affordable drugstore brands like Maybelline or a premium make like MAC is that more and more shoppers are choosing DTC makeup lines because they accept a knack for building trust with their customers through quality products, shared social values, and reliable ecommerce shipping .

Quality

Many online shoppers are willing to pay a college price if they know they're getting a high-quality product. Quality is a pregnant factor when it comes to choosing your brand's products over drugstore cosmetic businesses that are convenient to buy and come at an affordable price. Selling products that are made with quality ingredients, whether they are organic, allergy-free, or vegan, volition attract a unlike type of audition.

Social following and values

Kylie Cosmetics and Fenty Beauty both used the power of a big social following to gain brand recognition. The good news is that y'all don't have to exist famous like Kylie Jenner or Rihanna to attract a large social following. You lot tin can attract the type of customers you want by promoting your brand's values, your expertise in applying makeup or sharing tips, through viral content, or even referral and loyalty programs. For case, the makeup brand Milk focuses on using premium ingredients that are cruelty-free, paraben-free, and 100% vegan.

Fast and affordable shipping

Sometimes, the one thing that makes your brand different from competitors has less to do with the makeup products yous sell but the incredible customer experience you offer. Ane manner to differentiate your make is how quickly you can go products delivered to your customers at an affordable rate (or even meliorate, complimentary shipping ). To keep customers coming dorsum for more, you might want to consider a shipping strategy that can build customer loyalty .

With third-political party logistics (3PL) partners like ShipBob, y'all don't have to worry about getting products fulfilled and shipped out on fourth dimension, which helps you lot compete with makeup lines sold on Amazon.

"ShipBob offered us the best solution and was tailored towards our needs equally an early startup beauty business concern on its way to growing."

Tamarin Oblowitz, co-founder of Baja Bae

iii tips before you launch your cosmetics line

Before you lot launch a makeup line, hither are a few tips to ensure you don't see whatever unexpected surprises when executing your product launch plan.

1. Examination your products

Earlier you start selling, you might want to test your products first. Y'all can even offer potential customers samples and freebies, and inquire for candid feedback in return. The feedback you get will be invaluable as it can aid you make improvements to your products before y'all get-go selling.

At that place are several means to go about testing your products and getting feedback. You can create a focus group and watch how potential customers utilise it. Y'all might learn that the packaging needs improvement (eastward.g. the centre shadow'south applicator is hard to remove) or it'due south not being used as intended.

two. Understand your product's ingredients

To start a makeup line, you'll want to ship products to customers nationwide and probably eventually beyond the world, which means you need to understand the rules and regulations of what can and can't be shipped. Understanding which ingredients are in your products will help y'all mitigate gamble of allergic reactions and prevent you from making simulated claims, and also ensure you ship safely, comply with carrier regulations, and protect temperature-sensitive products (due east.g., lipstick, concealer, or eyeliner) while in storage or during transit.

3. Partner with a logistics visitor

At kickoff, in-business firm fulfillment is a great way to get the brawl rolling, merely as you grow, you'll accept to rethink your fulfillment strategy. If you desire to grow quickly and calibration efficiently, consider partnering with a 3PL that can have fulfillment-related tasks off your plate including inventory management , warehousing , packing boxes, and shipping.

That fashion, y'all can focus on customer relationships and launching new makeup products your customers volition love, rather than spending all your time and energy on packing and shipping boxes.

Information technology took less than 3 days to figure out the ShipBob system and configure our products in the dashboard. We connected to Shopify and I crossed my fingers. Without a hitch, ShipBob started sending out orders. I didn't have to follow upwardly most any issues. The orders were picked up automatically and customers got their packages. It was seamless.

Dwight Lee, Co-founder and COO at Hero Cosmetics

How ShipBob can aid drive acquirement

ShipBob partners with cosmetics businesses to help them offer Amazon-like fulfillment and shipping logistics. By outsourcing fulfillment with ShipBob, you're able to focus on building your brand while we take care of the entire fulfillment procedure for you lot.

Y'all can larn more than about the unlike services we provide and how we've helped businesses in this marketplace calibration at a faster rate by downloading our guide: Shipping Solutions for Wellness, Dazzler, and Wellness Brands .

To learn more on how ShipBob works and to request pricing, click the link below.

Source: https://www.shipbob.com/blog/how-to-start-a-makeup-line/

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